IS THE FUTURE
Can you imagine designing textiles which are completely safe and fully circular? It is our dream to make this change possible – for a better planet!
Design for Circularity
Source Safe Materials
Certify together Cradle to Cradle Certified®
Use & Reuse
Return to Earth
RE-THINK CIRCULAR CLOTHING
CIRCULAR CLOTHING is a pioneer project and a platform for Swiss textile labels to collaborate on materials which are safe, healthy and circular. It provides access to a shared Cradle to Cradle® supply chain and a Cradle to Cradle Certified® certification.
Small and medium sized labels face great challenges when it comes to sourcing circular materials. This is due to small production lots, limited human and financial resources and lack of information’s.
We share our knowledge in the form of a practical toolbox with material samples, a guideline, workshops and lectures so that textile labels can better understand and meet the Cradle to Cradle Certified® requirements.
Together, we form a network that builds the buying power to access suppliers providing the relevant materials and finishing technologies in affordable conditions.
Our project focuses on five steps in the product life cycle and the final closing of the loop. Each of them has huge potential for change towards a circular textile system. We are hands-on: our USE CASE shows where challenges arise and which solutions are available.
FOR A BETTER PLANET
The current fashion industry and, in particular, the fast-fashion sector, devours resources. It wears people out, poisons ecosystems and destroys the livelihoods of millions.
As much as 60% of all clothes become waste within a year of their production, and 40% of all produced clothes are not even sold nor used*. This is a tremendous waste of resources. Additionally, many of the materials used in the industry are not safe for humans and the environment due to toxic and cancerous substances.
These challenges are pervasive in the fashion industry, and they are very real. For the sake of the planet we want to leave for future generations, we need to rethink how we design, make and use clothes.
We envision a zero-waste textile industry, where existing resources are used in a continuous and closed loop. We want to stop the exploitation of the Earth and preserve our planet for future generations.
Source: *Ellen MacArthur Foundation
USE CIRCULAR ECONOMY
Closing the loop means shifting from a linear to a circular system: from the current ‘take, make, waste’ model towards a closed-loop system or ‘circular economy’.
The circular-economy approach for the textile industry aims to eliminate waste and stop the careless use of resources. From the start, garments are designed for reuse, sharing, repair, remanufacturing, recycling or composting to create a closed-loop system and minimise the use of resource inputs and the creation of waste, pollution, and carbon emissions. Currently, less than 1% of used clothing is recycled and reused for garments. *
We can take this approach one step further by following the biological or technical cycle of the Cradle to Cradle® model. In this model, valuable and proven solutions are used to design fully circular products: no toxins in, no toxins out.
Unfortunately, small textile labels face great difficulties in overcoming the hurdles on their way to becoming circular. So far, only some large companies with plenty of resources have been able achieve a certain degree of circularity. We will change this. By becoming a member of CIRCULAR CLOTHING, small Swiss textile labels can join a network for leveraging buying power. This access to a certified supply chain ensures the requirements to produce and design Cradle to Cradle Certified ® products.
Will you be the next label with a Cradle to Cradle Certified® collection? Join our network and contribute to the paradigm shift in the textile industry.
Source: *Ellen MacArthur Foundation
Cradle to Cradle ® Design defines and develops cyclable products. Compared to conventional recycling, the quality of the raw materials remains intact throughout multiple product lifecycles and, only fully safety-assessed chemicals are used. The products are developed according to the Cradle to Cradle® model in order to maintain the quality of the raw materials over multiple life cycles, taking into account the production processes, use and reutilisation. This means: no waste, as all ingredients are considered nutrients. The right materials are integrated into defined cycles (metabolism) at the right time and place – epeaswitzerland.com
What is the circular economy? The circular economy is based on the principles of designing without waste and pollution, keeping products and materials in use, and regenerating natural systems – ellenmcarthurfoundation.org